Time to write again
I can’t believe that it is over five years since I last blogged. It’s with some amusement as well as embarrassment that I looked back on my last blog post on December 29, 2009. So much has changed in the world of digital sport - far too many things to talk about here. But it is interesting that two of the topics discussed in my last blog, user experience and the problem of silos within sporting organisations in regards to digital, are still relevant today. User experience is now an accepted part of sport’s toolkit in developing new digital properties. The rise of mobile applications and tablet devices has meant that no longer are we just developing for one screen, we are developing for multiple screens with multiple contexts that exist in multiple environments. User experience including the emergence of user centred design is now a critical part of developing amazing experiences for sport fans - whether they are in the stadium, in the pub, or comfortably at home on the couch. ...