The increasing importance of UX in sport website design
Having now notched up over ten sport website designs/builds across two major football codes, I'd like to think I have learnt a thing or two. It's not really rocket science, but there are a number of key differences from typical corporate websites or e-commerce based websites. One of the interesting things I have found is that not all sport properties create their website's the same way. One of the key reasons for this is that it depends what department within the organisation is in charge of the website. Sometime's marketing takes the lead, or alternatively marketing/public relations, and in other scenarios I have seen commercial operations or IT take the lead on developing the site. On top of that there are typically external organisations involved that influence the site design and objectives. This can include; design agencies, rights holders, sponsors, media agencies, and miscellaneous consultants (always a favourite option in sport). This can often cause interes...